Hallyu(Korean Wave) refers to the popularity of Korean pop culture abroad. The genre ranges from movies and TV dramas to pop music, and more. Many local celebrities, including actors and singers, have begun to make a name for themselves across Asia and other regions thanks to the Hallyu boom. These days, some are inspired to aim even higher, looking toward Hollywood.
There's also Korean animation and comics that are also showing signs of great potential thanks to exports overseas. Also, in the area of e-sports, Korea has been showing phenomenal growth in its game industry, producing popular games overseas and excellent professional gamers for the past few years. Find out more about the latest in Hallyu, its movies, dramas, music, animation, games and more.The biggest appeal of "K-pop," or popular Korean music, can be found in great songs, dancers and stage effects. Korean pop idols' fast tempo music mixed with Asian rhythms appeals greatly to many young teens in China, Japan, Taiwan, Hong Kong and other parts of Southeast Asia.
Other singers moved into R&B, hip-hop and electronica, and even "trot" songs. Trot is originally a Korean style of triple or quintuple-time mix-music, popular with the older generations. It developed before and during the time when Japan occupied Korea. New style trot returned with a faster beat and tempo.
Some big names in the Korean pop music world now are TVXQ, Se7en, Lee Hyori, Shinhwa, Wonder Girls, Epik High, Super Junior, Big Bang, SS501, Girls' Generation. All of them are busy entertaining the fans with concerts, TV appearances, fan meetings and festivals both at home and abroad.
On the other hand, Korean music already showed some success in Japan much earlier, with a handful of Korean musicians since the 1970s and 80s including Cho Yong-pil, Gye Eun-sook and Kim Yeon-ja belting out trot songs. Then came a different genre of music with Korean pop idol BoA, who saw her album selling in the millions in Japan. She won six consecutive number one albums on the Oricon Chart and also undertook coaching in English, Chinese and Japanese to continue her move to go global.
Park Jin-young, a multi-talented singer, songwriter, choreographer and now CEO of his own successful music production company JYP Entertainment, has produced over 27 hit singles and 19 number one albums in Asia. His company has not only given birth to many new Korean celebrities, but also produced music for many other Asian singers including F4, Jacky Cheung, and AI. With the successful launch of a branch office in the United States, Park has now also produced music for Will Smith, Mase and Cassie.
The singer Rain from JYP Entertainment has the best success story yet, as the Korean-born entertainer has gone to Hollywood. Rain, as Jung Ji-hoon has been called after being picked up by JYP Entertainment, has put out many hit songs and appeared in several hit dramas. In 2004 he won the MTV Asia Grand Slam and other awards that made his name known around Asia. On the other side of the world, he was invited to the American MTV Video Music Awards in Miami and MTV Latin Video Music Awards in Mexico in the same year.
In 2006 Rain appeared on "Time" magazine's website as one of the "100 Most Influential People Who Shape Our World" and also performed in New York's Madison Square Garden in February of the same year. In 2007 Rain made it to "People"'s list of the world's "Most Beautiful People." Lately, he is stepping up his acting career, appearing in the action film "Speed Racer" (2008) by the Wachowski Brothers and "Ninja Assassin" by Warner Bros.
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